The Best Make-up
The top-rated make-up on Amazon UK right now: Maybelline Mascara (best overall), Maybelline Concealer Instant Anti Age Eraser Eye (runner-up), Wonderskin Wonder Blading All Day Lip Stain (best value). All are ranked by genuine customer ratings and review volume, with live Amazon prices.
Make-up is one category where affordable really can beat expensive. Drugstore heroes from brands like NYX and Maybelline routinely out-review products many times their price, because a great mascara or eyeliner is about formula and brush, not the label. Buy the cult budget items with huge review counts, and save your money for the few things where premium genuinely helps, like long-wear complexion products. Shade and skin-type fit matter more than brand, so check reviews from people with your colouring.
How often this category is on offer: we record Amazon's price once a day. Of the 48 products here with at least two weeks of checks since 4 Sept, 21 showed a discount of 10% or more at every check, 5 never did, and 22 dipped in and out. In this category a crossed-out price is often permanent, so on its own it says little about whether today is a good day to buy. How we count this
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Top Make-up products
49 products 
Frequently asked questions
Is cheap make-up as good as expensive?
Often, yes, especially for mascara, eyeliner and brows, where budget favourites from NYX, Maybelline and e.l.f. earn enormous review counts. Premium products can be worth it for specific long-wear complexion needs, but for most everyday make-up the affordable heroes perform just as well.
What is the best budget mascara?
Maybelline Lash Sensational is one of the most consistently top-rated affordable mascaras, praised for volume and length without clumping. The best mascara for you also depends on lash type and whether you want waterproof, so read reviews from people with similar lashes.
How do I pick the right foundation shade online?
Check swatches on skin tones similar to yours in the review photos, and note whether a formula runs warm, cool or neutral. Buying two adjacent shades to mix, or a shade-adjusting product, is a safe way to avoid a mismatch when you cannot test in person.