Biggest discounts right now
Short answer
Of the 6,108 products we checked on 25 October, 2,604 carried a discount that Amazon had declared itself. The largest was 79% off Jmfufnv UK to European Adapter Plug, UK. Every price below is refreshed live when this page loads, so a discount that has since ended will say so.
| Off | Product | Was | Now | Subscribe & Save |
|---|---|---|---|---|
| 79% | Jmfufnv UK to European Adapter Plug, UK to EU Luggage & Travel Gear Discounted at 33 of 52 daily checks since 4 Sept | £35.86 | £7.64 | - |
| 75% | MoKo Case for All-new 7" Kindle Paperwhite (12th Generation-2024) eBook Readers & Accessories Discounted at all 50 of our daily checks since 6 Sept | £39.99 | £9.99 | - |
| 75% | MoKo Case for All-New 7" Kindle Paperwhite (12th Generation-2024) eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £39.99 | £9.99 | - |
| 71% | Nintendo Disney Illusion Island (Nintendo Switch) Nintendo Switch Discounted at all 51 of our daily checks since 4 Sept | £34.99 | £9.99 | - |
| 70% | Remington Shine Therapy Hair Straightener with Advanced Ceramic coating Hair Care Discounted at 33 of 47 daily checks since 4 Sept | £79.99 | £24.00 | - |
| 69% | Calvin Klein CKIN2U For Him, Eau de Toilette for Men Fragrances Discounted at all 51 of our daily checks since 5 Sept | £66.00 | £20.20 | £19.19 |
| 68% | Oral-B iO5 Electric Toothbrush, 1 Handle, Black - 2 Dental Care Discounted at 43 of 51 daily checks since 4 Sept | £300.00 | £94.99 | - |
| 68% | FINTIE Case for 7" All-New Kindle Paperwhite (12th Generation-2024) eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £30.99 | £9.99 | - |
| 67% | Calvin Klein CK One - Unisex Eau de Toilette for Fragrances Discounted at all 50 of our daily checks since 4 Sept | £76.00 | £25.00 | £23.75 |
| 67% | QGGQDD Maternity Biker Shorts Over Belly High Waisted for Maternity Discounted at all 52 of our daily checks since 4 Sept | £20.99 | £6.99 | - |
| 67% | TQQ Case Fits 6" Amazon Kindle 11th Generation 2024 eBook Readers & Accessories Discounted at all 50 of our daily checks since 6 Sept | £39.00 | £12.99 | - |
| 66% | Cerruti 1881 Femme Eau De Toilette Spray For Women Fragrances Discounted at 35 of 50 daily checks since 4 Sept | £43.00 | £14.83 | - |
| 66% | Oral-B iO3 Electric Toothbrush for Adults, Matt Black Dental Care Discounted at 40 of 51 daily checks since 4 Sept | £175.00 | £59.99 | - |
| 65% | MoKo 2 Pack Anti-Glare Matt Screen Protector for 6 eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £19.99 | £6.99 | - |
| 64% | riemot Memory Foam Insoles for Men and Women Shoe, Jewellery & Watch Accessories Discounted at 43 of 51 daily checks since 5 Sept | £13.99 | £5.09 | - |
| 63% | Oral-B iO Series Ultimate Clean Replacement Brush Heads, 4 Dental Care Discounted at 41 of 51 daily checks since 4 Sept | £54.00 | £19.90 | £18.90 |
| 63% | Oral-B iO Ultimate Clean Original Electric Toothbrush Heads, Black Dental Care Discounted at 34 of 50 daily checks since 4 Sept | £92.00 | £34.00 | £32.30 |
| 63% | Oral-B iO Series Ultimate Clean Replacement Brush Heads, 4 Dental Care Discounted at 45 of 51 daily checks since 4 Sept | £54.00 | £20.00 | £19.00 |
| 63% | Tommee Tippee Twist & Click Nappy Bin, Exclusive Pack with Nappy Changing Discounted at 19 of 51 daily checks since 5 Sept | £33.65 | £12.33 | - |
| 63% | MoKo Case for All-new 7"Kindle Paperwhite 12th Generation 2024&Kindle eBook Readers & Accessories Discounted at all 50 of our daily checks since 5 Sept | £39.99 | £14.99 | - |
| 62% | HUGO BOSS HUGO Man Eau de Toilette, Men's Perfume, Notes Fragrances Discounted at all 50 of our daily checks since 4 Sept | £86.00 | £33.00 | £31.35 |
| 62% | Tetra Tetramin Tropical Food, 500 ml Fish & Aquatic Pets Discounted at all 46 of our daily checks since 6 Sept | £15.05 | £5.77 | £5.48 |
| 62% | FINTIE Slim Case for 6" Kindle (11th Generation-2024/2022 Release) eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £28.99 | £10.99 | - |
| 61% | Mattel Games UNO Card Game, Ages 7+, Players 2-10 Games Discounted at 29 of 48 daily checks since 6 Sept | £12.81 | £5.00 | - |
| 60% | Oral-B iO2 Electric Toothbrush, Night Black - Long-Lasting Battery Dental Care Discounted at 47 of 49 daily checks since 4 Sept | £100.00 | £39.99 | - |
| 60% | Oral-B iO Series Ultimate Clean Replacement Brush Heads, 2 Dental Care Discounted at 37 of 48 daily checks since 4 Sept | £29.99 | £11.98 | £11.38 |
| 60% | Niofind Sport Ankle Socks for Men Women, 3/6 Pairs Running Discounted at all 50 of our daily checks since 4 Sept | £14.99 | £5.94 | - |
| 60% | gitzing Water Shoes for Women Men Quick Dry Barefoot Sports & Outdoor Shoes Discounted at all 51 of our daily checks since 5 Sept | £13.99 | £5.64 | - |
| 60% | MoKo Case for All-new 7" Kindle Paperwhite 12th Gen eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £39.99 | £15.99 | - |
| 60% | MoKo Clear Case for 6" ALL-New Kindle (11th Generation-2024/2022 eBook Readers & Accessories Discounted at all 51 of our daily checks since 5 Sept | £19.99 | £7.99 | - |
| 60% | MoKo Detachable Magnetic Case for All-New Kindle (11th Generation-2024/2022 eBook Readers & Accessories Discounted at all 51 of our daily checks since 4 Sept | £39.99 | £15.99 | - |
| 60% | Electronic Arts EA SPORTS FC 26 Standard Edition XBOX Series Xbox Series X Discounted at all 52 of our daily checks since 4 Sept | £24.99 | £9.99 | - |
| 58% | Oral-B Vitality Pro Electric Toothbrushes for Adults, for Him/Her Dental Care Discounted at 40 of 51 daily checks since 4 Sept | £49.99 | £21.00 | - |
| 58% | KIDEE Portable Pram Fan, Small Rechargeable Clip On Fan Pushchairs Discounted at all 50 of our daily checks since 6 Sept | £19.99 | £8.49 | - |
| 58% | MoKo Case for All-new 7" Kindle Paperwhite(12th Gen 2024) eBook Readers & Accessories Discounted at all 51 of our daily checks since 4 Sept | £39.99 | £16.99 | - |
| 57% | YouShow Cotton Trainer Socks 10 Pairs, Ankle Socks for Men Discounted at all 52 of our daily checks since 4 Sept | £29.99 | £12.99 | - |
| 57% | Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White Dental Care Discounted at 39 of 52 daily checks since 4 Sept | £20.00 | £8.63 | - |
| 57% | Duracell Plus C Batteries (6 Pack) - Alkaline 1.5V Household Batteries, Chargers & Accessori Discounted at all 49 of our daily checks since 4 Sept | £12.50 | £5.42 | £5.15 |
| 56% | HOWIN Jelly Bras for Women Deep V Wireless Push Women Discounted at all 48 of our daily checks since 8 Sept | £24.97 | £10.99 | - |
| 55% | MoKo Case for 7"/6.8" Kindle Paperwhite (12th/11th Gen-2024/2021) & eBook Readers & Accessories Discounted at all 50 of our daily checks since 5 Sept | £39.99 | £17.96 | - |
What a discount here does and does not mean
The percentage is Amazon's own. It compares what you pay now with a reference price that Amazon holds for that listing, and we pass it through rather than working it out ourselves. A large percentage is not automatically a good buy: a reference price that has not applied for months makes any current price look like a saving.
The honest test is how long a price has been at that level. We record Amazon's price once a day, and the line under each product counts how many of those daily checks showed a discount of 10% or more. Of the 40 products above with a week or more of checks, 25 were discounted at every single check: for those, the crossed-out price looks permanent rather than a sale.
Ranking from the check at 25 Oct, 05:41 GMT. Prices and discounts in the table are refreshed live from Amazon when the page loads; where a discount has ended the row says so. Details