Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacina
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige is one of the 50 make-up products in our catalogue, tracked on rating, review volume and live price. The maker describes it as follows: Full coverage, liquid foundation with a really natural, healthy-looking finish. Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.6 out of 5 from 1,480 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Rimmel
- Amazon rating
- 4.6 / 5 from 1,480 ratings
- vs Make-up
- 0.2 above the category median of 4.4
- Rank in category
- 16 of 50 rated make-up we track
- Price position
- Mid-priced (category spans £2.95 to £39.00)
- How proven
- Fewer ratings than most rivals here, so less settled
How it compares in Make-up
Across the 50 rated make-up products we track, the typical score is 4.4 out of 5. This one sits at 4.6, which puts it in the upper quarter of the category rather than level with it. Where almost everything is rated well, the gap at the top is small in points and large in practice.
It carries 1,480 ratings against a category median of 13,491. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.
On price it sits in the middle third of a category running from £2.95 to £39.00, where the midpoint is about £7.99. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Worked out from the 50 make-up products in our catalogue, not from the brand's own claims. How we rank →
Key features
- Full coverage, liquid foundation with a really natural, healthy-looking finish
- Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
- Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
- SPF20 to protect skin from the sun.
- Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula.
