Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
We track Wagg Active Goodness Complete Dry Adult Dog Food alongside 26 other dogs products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: Contains everything your dog needs to keep them in tip top condition. Tasty meat ingredients come first, for healthy and naturally digestible proteins. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.6 out of 5 from 2,667 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Wagg
- Amazon rating
- 4.6 / 5 from 2,667 ratings
- vs Dogs
- level with the category median of 4.6
- Rank in category
- 12 of 27 rated dogs we track
- Price position
- Among the cheaper options (category spans £1.12 to £69.29)
- How proven
- Moderate review volume
How it compares in Dogs
Across the 27 rated dogs products we track, the typical score is 4.6 out of 5. This one sits at 4.6, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 2,667 ratings against a category median of 8,368. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the lower third of a category running from £1.12 to £69.29, where the midpoint is about £11.65. Cheaper than most while rating at or above the category norm is the combination worth looking for, and it is the main argument for this one.
Worked out from the 27 dogs products in our catalogue, not from the brand's own claims. How we rank →
Key features
- TASTY & COMPLETE - Contains everything your dog needs to keep them in tip top condition.
- MEAT INGREDIENTS - Tasty meat ingredients come first, for healthy and naturally digestible proteins.
- HEALTH TEETH & BONES - Balanced calium and Vitamin D for heathy teeth & bones.
- SKIN & COAT - With a balanced ratio of Omega 6 & 3 fatty acids to encourage healthy skin & a glossy coat.
- MADE IN UK - Wagg dry dog food is proudly made right here in the UK.
