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Schwarzkopf LIVE Intense Colour 099 Deep Black, Long-lasting Permanent Black Hair Dye, With Extra Colour Refresh Gloss
LIVE

Schwarzkopf LIVE Intense Colour 099 Deep Black, Long-lasting Permanent Black Hair Dye, With Extra Colour Refresh Gloss

4.4 / 5 ★★★★☆ on Amazon · 729 ratings
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Reviewed 9 August 2026 · price checked live

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Overview

We track LIVE Schwarzkopf LIVE Intense Colour 099 Deep Black alongside 49 other hair care products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: Stand out with this vibrant black hair colourant for 8 weeks of unstoppable, intense colour. Refresh vibrancy from the first day with the Extra Colour Refresh Gloss after 3-4 weeks. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.4 out of 5 from 729 ratings. What that score is worth next to its rivals is set out below.

At a glance
Brand
LIVE
Amazon rating
4.4 / 5 from 729 ratings
vs Hair Care
0.1 below the category median of 4.5
Rank in category
29 of 50 rated hair care we track
Price position
Among the cheaper options (category spans £3.49 to £47.11)
How proven
Fewer ratings than most rivals here, so less settled

How it compares in Hair Care

Across the 50 rated hair care products we track, the typical score is 4.5 out of 5. This one sits at 4.4, which is in the bottom quarter of the category. That does not make it a bad buy, but there are better-rated alternatives on the same shelf, so it needs another reason to earn your money.

It carries 729 ratings against a category median of 10,487. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.

On price it sits in the lower third of a category running from £3.49 to £47.11, where the midpoint is about £11.82. Buying at the cheap end is fine when the rating holds up; check the specifics below rather than assuming the saving is free.

Worked out from the 50 hair care products in our catalogue, not from the brand's own claims. How we rank →

Key features

  • Intense & vibrant colour: Stand out with this vibrant black hair colourant for 8 weeks of unstoppable, intense colour
  • Refresh Colour Gloss: Refresh vibrancy from the first day with the Extra Colour Refresh Gloss after 3-4 weeks
  • Now with HaptIQ System: The HaptIQ Anti-Damage system strengthens your hair when colouring for up to 90% less hair breakage** and 100% colour confidence
  • LIVE commitments: Vegan formula** that is free from animal derived ingredients, 100% recycled aluminium tube and recycled paper leaflet
  • Package contents: LIVE colour cream 60ml, developer lotion 60ml (1:1), conditioner 22,5ml, refresh colour gloss 22,5ml, 1 pair of gloves & introduction leaflet

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