E45 Moisturising Lotion 500 ml for Dry & Sensitive Skin - Long-Lasting Hydration Protect from Dryness, Reduce Redness - Derma
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
E45 Moisturising Lotion 500 ml for Dry & sits in our cooking & dining listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. This lotion has been formulated by skin care experts at E45 and is perfume free and dermatologically tested and is a suitable moisturiser for even sensitive skin. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.7 out of 5 from 18,695 ratings. What that score is worth next to its rivals is set out below.
- Brand
- E45
- Amazon rating
- 4.7 / 5 from 18,695 ratings
- vs Cooking & Dining
- 0.1 above the category median of 4.6
- Rank in category
- 3 of 29 rated cooking & dining we track
- Price position
- Among the cheaper options (category spans £2.85 to £180)
- How proven
- Well established, above-average review volume
How it compares in Cooking & Dining
Across the 29 rated cooking & dining products we track, the typical score is 4.6 out of 5. This one sits at 4.7, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count. That places it third of the 29 we rank here.
It carries 18,695 ratings against a category median of 8,207. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the lower third of a category running from £2.85 to £180, where the midpoint is about £20.99. Cheaper than most while rating at or above the category norm is the combination worth looking for, and it is the main argument for this one.
Worked out from the 29 cooking & dining products in our catalogue, not from the brand's own claims. How we rank →
Key features
- LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
- DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
- MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
- QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
- HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
