ChoiceTally is reader-supported. As an Amazon Associate we earn from qualifying purchases.
COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade, Temporarily Seal Split Ends, and Add Gloss - Get Silky, Shin
COLOR WOW

COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent Colour Fade, Temporarily Seal Split Ends, and Add Gloss - Get Silky, Shin

4.4 / 5 ★★★★☆ on Amazon · 9,381 ratings
Checking latest price…

Reviewed 9 August 2026 · price checked live

Check price on Amazon →
As an Amazon Associate we earn from qualifying purchases. Live pricing and availability are shown on Amazon and may change at any time.

Overview

COLOR WOW Pop & Lock Anti-Frizz Hair Serum: Prevent sits in our hair care listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: Pop and lock shellac penetrates the colour with moisturising ingredients helps seal the cuticles to capture colour and moisture and block dryness. The colour is protected and optimised with an incomparable brightness as a mirror application. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.4 out of 5 from 9,381 ratings. What that score is worth next to its rivals is set out below.

At a glance
Brand
COLOR WOW
Amazon rating
4.4 / 5 from 9,381 ratings
vs Hair Care
0.1 below the category median of 4.5
Rank in category
41 of 50 rated hair care we track
Price position
Towards the top of the range (category spans £3.49 to £47.11)
How proven
Moderate review volume

How it compares in Hair Care

Across the 50 rated hair care products we track, the typical score is 4.5 out of 5. This one sits at 4.4, which is in the bottom quarter of the category. That does not make it a bad buy, but there are better-rated alternatives on the same shelf, so it needs another reason to earn your money.

It carries 9,381 ratings against a category median of 10,487. That is enough of a base to take the score seriously without treating it as settled.

On price it sits in the upper third of a category running from £3.49 to £47.11, where the midpoint is about £11.82. Paying above the category norm needs a reason beyond the rating, because the score alone does not justify the gap here.

Worked out from the 50 hair care products in our catalogue, not from the brand's own claims. How we rank →

Key features

  • Pop and lock shellac penetrates the colour with moisturising ingredients helps seal the cuticles to capture colour and moisture and block dryness
  • The colour is protected and optimised with an incomparable brightness as a mirror application
  • Apply after combing the hair to get extra shine
  • Element display volume: 550 ml

Check price on Amazon →

Related in Hair Care