COLOR WOW Color Security Shampoo - Sulfate Free and Residue-Free Formula | Healthy Looking Hair and Scalp
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
COLOR WOW Color Security Shampoo - Sulfate Free and sits in our hair care listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health. Free shampoo that gently cleanses without stripping colour or moisture. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.5 out of 5 from 5,997 ratings. What that score is worth next to its rivals is set out below.
- Brand
- COLOR WOW
- Amazon rating
- 4.5 / 5 from 5,997 ratings
- vs Hair Care
- level with the category median of 4.5
- Rank in category
- 28 of 50 rated hair care we track
- Price position
- Mid-priced (category spans £3.49 to £47.11)
- How proven
- Moderate review volume
How it compares in Hair Care
Across the 50 rated hair care products we track, the typical score is 4.5 out of 5. This one sits at 4.5, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 5,997 ratings against a category median of 10,487. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the middle third of a category running from £3.49 to £47.11, where the midpoint is about £11.82. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Worked out from the 50 hair care products in our catalogue, not from the brand's own claims. How we rank →
Key features
- Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
- Sulfate-free shampoo that gently cleanses without stripping colour or moisture
- Free of silicones, thickening agents, conditioning agents, and pearlising ingredients
- Ideal for all hair types — especially colour-treated or thinning hair
- Leaves hair light, clean, and fresh with no buildup or dulling film
