Colgate Total Active Prevention Original Toothpaste 100ml x4 | Fights Root Causes* of Many Oral Health Problems³ | 24h Antiba
Product details checked 5 September 2026 · price checked live
Check price on Amazon →Overview
Colgate Total Active Prevention Original Toothpaste 100ml x4 is one of the 29 dental care products in our catalogue, tracked on rating, review volume and live price. The maker describes it as follows: Our Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed to fight the root causes* of many oral health problems³ before the start. When you use our toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush it’s 15x more effective at fighting a root cause⁵! Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.7 out of 5 from 1,573 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Colgate
- Amazon rating
- 4.7 / 5 from 1,573 ratings
- vs Dental Care
- 0.1 above the category median of 4.6
- Rank in category
- 9 of 29 rated dental care we track
- Price position
- Mid-priced (category spans £1.21 to £135)
- How proven
- Fewer ratings than most rivals here, so less settled
Price range as of · details
How it compares in Dental Care
Across the 29 rated dental care products we track, the typical score is 4.6 out of 5. This one sits at 4.7, which puts it in the upper quarter of the category rather than level with it. Where almost everything is rated well, the gap at the top is small in points and large in practice.
It carries 1,573 ratings against a category median of 3,484. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.
On price it sits in the middle third of a category running from £1.21 to £135, where the midpoint is about £12.00. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Category prices as of · details
Worked out from the 29 dental care products in our catalogue, not from the brand's own claims. How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- ACTIVE PREVENTION: Our Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed to fight the root causes* of many oral health problems³ before the start.
- 15X MORE EFFECTIVE⁵: When you use our toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush it’s 15x more effective at fighting a root cause⁵!
- HELPS WITH 8 ORAL HEALTH PROBLEMS: Our toothpaste helps with these 8 oral health problems: gum problems, plaque, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities.
- 24-HOUR ANTIBACTERIAL¹: With clinically proven 24h antibacterial protection¹ and a unique² system that stabilises the active prevention ingredient, our mint toothpaste is designed for superior⁴ performance.
- CLINICALLY PROVEN: Our toothpaste is clinically proven and also the No. 1 brand recommended by dentists.
- DISCLAIMERS: *Plaque reduction before problems occur; helps protect enamel against acid erosion. ¹With 2x daily brushing after 4 weeks continued use. ²US patented. ³Bacterial plaque reduction, with 3 months continued use. ⁴Vs. non-antibacterial fluoride toothpaste. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
