Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste 75ml, 3X More Effective At Fighting a Root Cause of Many
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
We track Colgate Total Active Prevention+ Decay + Erosion Defence alongside 28 other dental care products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: Scientifically designed to help fight the root cause of many common oral health problems before they start, supporting healthier teeth and gums. 24-HOUR ANTIBACTERIAL PROTECTION: This antibacterial toothpaste provides 24-hour protection with twice-daily brushing, helping reduce plaque bacteria and support long-term oral health. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.4 out of 5 from 68 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Colgate
- Amazon rating
- 4.4 / 5 from 68 ratings
- vs Dental Care
- 0.2 below the category median of 4.6
- Rank in category
- 21 of 29 rated dental care we track
- Price position
- Among the cheaper options (category spans £2.79 to £105)
- How proven
- Fewer ratings than most rivals here, so less settled
How it compares in Dental Care
Across the 29 rated dental care products we track, the typical score is 4.6 out of 5. This one sits at 4.4, which is in the bottom quarter of the category. That does not make it a bad buy, but there are better-rated alternatives on the same shelf, so it needs another reason to earn your money.
It carries 68 ratings against a category median of 3,001. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.
On price it sits in the lower third of a category running from £2.79 to £105, where the midpoint is about £12.00. Buying at the cheap end is fine when the rating holds up; check the specifics below rather than assuming the saving is free.
Worked out from the 29 dental care products in our catalogue, not from the brand's own claims. How we rank →
Key features
- ACTIVE PREVENTION FOR EVERYDAY PROTECTION: Scientifically designed to help fight the root cause of many common oral health problems before they start, supporting healthier teeth and gums.
- 24-HOUR ANTIBACTERIAL PROTECTION: This antibacterial toothpaste provides 24-hour protection with twice-daily brushing, helping reduce plaque bacteria and support long-term oral health.
- HELPS PROTECT AGAINST 8 ORAL HEALTH CONCERNS: Helps protect against plaque, gum problems, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities.
- FORTIFIES AGAINST DECAY AND ACID EROSION: The lower SLS formula creates a light foam that helps surround teeth, supporting remineralisation and helping defend enamel against acid damage.
- WHAT'S IN THE BOX: 1 x Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste, 75ml. Pair with Colgate Total Mouthwash and Toothbrush for a complete oral care routine.
