Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste | Instant* and Long-Lasting** Sensitivity Relief | Prot
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
We track Colgate Sensitive Instant Relief Repair + Gentle Whitening alongside 28 other dental care products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste for sensitive teeth starts relieving sensitivity pain quickly. LASTING PROTECTION**: Powered by Pro-Argin technology, this fluoride toothpaste seals and repairs sensitive areas with continued twice-daily brushing. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.7 out of 5 from 2,092 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Colgate
- Amazon rating
- 4.7 / 5 from 2,092 ratings
- vs Dental Care
- 0.1 above the category median of 4.6
- Rank in category
- 7 of 29 rated dental care we track
- Price position
- Mid-priced (category spans £2.79 to £105)
- How proven
- Moderate review volume
How it compares in Dental Care
Across the 29 rated dental care products we track, the typical score is 4.6 out of 5. This one sits at 4.7, which puts it in the upper quarter of the category rather than level with it. Where almost everything is rated well, the gap at the top is small in points and large in practice.
It carries 2,092 ratings against a category median of 3,001. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the middle third of a category running from £2.79 to £105, where the midpoint is about £12.00. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Worked out from the 29 dental care products in our catalogue, not from the brand's own claims. How we rank →
Key features
- INSTANT SENSITIVITY RELIEF*: Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste for sensitive teeth starts relieving sensitivity pain quickly, so you can enjoy hot and cold food and drinks again with greater comfort and confidence.
- LONG-LASTING PROTECTION**: Powered by Pro-Argin technology, this fluoride toothpaste seals and repairs sensitive areas with continued twice-daily brushing, helping to prevent sensitivity pain from returning and supporting everyday oral care.
- GENTLE WHITENING WITH FRESH MINT FLAVOUR: The low-abrasive formula helps restore the natural whiteness of your teeth while the fresh mint flavour leaves your mouth feeling clean, refreshed and ready to face the day.
- BUILDS A PROTECTIVE LAYER WITH CALCIUM**: With continued use, the formula creates a protective layer that acts like a seal over sensitive areas, providing lasting comfort** and helping you enjoy everyday pleasures without discomfort.
- WHAT'S IN THE BOX: 4 x Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste, 75ml. Pair with a Colgate Sensitive toothbrush and mouthwash for a complete daily oral care routine
