Aloe Pura, Organic Aloe Vera Gel, Natural, Vegan, Cruelty Free, Paraben & SLS Free, Cooling, Soothing, 100ml
Reviewed 9 August 2026 · price checked live
Check price on Amazon →Overview
Aloe Pura Organic Aloe Vera Gel, Natural, Vegan, Cruelty sits in our bath & body listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: Aloe vera can provide a host of beneficial properties: soothing, moisturising, softening and helping to restore dry and damaged skin. Aloe Vera is soothing and restoring, used for centuries for its unique beneficial properties. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.5 out of 5 from 17,544 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Aloe Pura
- Amazon rating
- 4.5 / 5 from 17,544 ratings
- vs Bath & Body
- 0.1 below the category median of 4.6
- Rank in category
- 28 of 30 rated bath & body we track
- Price position
- Among the cheaper options (category spans £1.00 to £21.00)
- How proven
- Well established, above-average review volume
How it compares in Bath & Body
Across the 30 rated bath & body products we track, the typical score is 4.6 out of 5. This one sits at 4.5, which is in the bottom quarter of the category. That does not make it a bad buy, but there are better-rated alternatives on the same shelf, so it needs another reason to earn your money.
It carries 17,544 ratings against a category median of 5,179. A rating from a large base is harder to distort and tends to hold up over time, so a high score here means more than the same score on a new listing.
On price it sits in the lower third of a category running from £1.00 to £21.00, where the midpoint is about £6.50. Buying at the cheap end is fine when the rating holds up; check the specifics below rather than assuming the saving is free.
Worked out from the 30 bath & body products in our catalogue, not from the brand's own claims. How we rank →
Key features
- ORGANIC, NATURAL ALOE VERA - Aloe vera can provide a host of beneficial properties: soothing, moisturising, softening and helping to restore dry and damaged skin.
- SOOTHING - Aloe Vera is soothing and restoring, used for centuries for its unique beneficial properties.
- COOLING - It can be applied to stretch marks, scars, dry and chapped skin, sun burn, skin irritations and minor burns because of the cooling properties it can contain.
- PARABEN and SLS FREE - We avoid the use of synthetic ingredients.
- VEGAN and CRUELTY FREE - None of our products or raw materials are tested on animals.
